Just moseying around and happening upon it versus a master...

Just moseying around and happening upon it versus a master plan: Minimizing regret in impulse versus planned sales promotion purchases

Nancy Spears Tom
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Volume:
23
Year:
2006
Language:
english
Pages:
17
DOI:
10.1002/mar.20110
File:
PDF, 110 KB
english, 2006
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