![](/img/cover-not-exists.png)
The effect of Flash banners on multiattribute decision making: Distractor or source of arousal?
Rong-Fuh Day, Gary C.-W. Shyi, Jyun-Cheng WangVolume:
23
Year:
2006
Language:
english
Pages:
14
DOI:
10.1002/mar.20117
File:
PDF, 115 KB
english, 2006