When consumers follow their feelings: The impact of...

When consumers follow their feelings: The impact of affective or cognitive focus on the basis of consumers' choice

Martin Scarabis, Arnd Florack, Stefanie Gosejohann
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Volume:
23
Year:
2006
Language:
english
Pages:
20
DOI:
10.1002/mar.20144
File:
PDF, 145 KB
english, 2006
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