Consumer choices under product option framing: Loss...

Consumer choices under product option framing: Loss aversion principles or sensitivity to price differentials?

Dipayan Biswas, Stacy Landreth Grau
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Volume:
25
Year:
2008
Language:
english
Pages:
17
DOI:
10.1002/mar.20217
File:
PDF, 158 KB
english, 2008
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