Does brand social power mean market might? Exploring the...

Does brand social power mean market might? Exploring the influence of brand social power on brand evaluations

Jody L. Crosno, Traci H. Freling, Steven J. Skinner
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Volume:
26
Year:
2009
Language:
english
Pages:
31
DOI:
10.1002/mar.20263
File:
PDF, 190 KB
english, 2009
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