The impact of product knowledge on consumer product memory...

The impact of product knowledge on consumer product memory and evaluation in the competitive ad context: The item-specific-relational perspective

Byung-Kwan Lee, Wei-Na Lee
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Volume:
28
Year:
2011
Language:
english
Pages:
28
DOI:
10.1002/mar.20360
File:
PDF, 123 KB
english, 2011
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