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Sophisticated but confused: The impact of brand extension...

Sophisticated but confused: The impact of brand extension and motivation on source confusion

Eric D. DeRosia, Thomas R. Lee, Glenn L. Christensen
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Volume:
28
Year:
2011
Language:
english
Pages:
22
DOI:
10.1002/mar.20396
File:
PDF, 210 KB
english, 2011
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