Older consumers' Tv home shopping: Loneliness, parasocial...

Older consumers' Tv home shopping: Loneliness, parasocial interaction, and perceived convenience

Chae Mi Lim, Youn-Kyung Kim
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Volume:
28
Year:
2011
Language:
english
Pages:
18
DOI:
10.1002/mar.20411
File:
PDF, 114 KB
english, 2011
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