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An empirically-based typology of product innovativeness for new financial services: Success and failure scenarios
George J Avlonitis, Paulina G Papastathopoulou, Spiros P GounarisVolume:
18
Year:
2001
Language:
english
DOI:
10.1016/s0737-6782(01)00102-3
File:
PDF, 297 KB
english, 2001