The impact of new product launch strategies on competitive reaction in industrial markets
Marion Debruyne, Moenaert Rudy, Abbie Griffin, Susan Hart, Erik Jan Hultink, Henry RobbenVolume:
19
Year:
2002
Language:
english
DOI:
10.1016/s0737-6782(01)00135-7
File:
PDF, 108 KB
english, 2002