The augmented service offering: a conceptualization and...

The augmented service offering: a conceptualization and study of its impact on new service success

Chris Storey, Christopher J Easingwood
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Volume:
15
Year:
1998
Language:
english
DOI:
10.1016/s0737-6782(97)00107-0
File:
PDF, 203 KB
english, 1998
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