Verbal versus realistic pictorial representations in...

Journal of Product Innovation Management 1998 Vol. 15; Iss. 5

Verbal versus realistic pictorial representations in conjoint analysis with design attributes

Marco Vriens, Gerard H Loosschilder, Edward Rosbergen, Dick R Wittink
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Volume:
15
Year:
1998
Language:
english
DOI:
10.1016/s0737-6782(98)00012-5
File:
PDF, 156 KB
english, 1998
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