Effects of organizational and decision-maker factors on new...

Journal of Product Innovation Management 1999 Vol. 16; Iss. 3

Effects of organizational and decision-maker factors on new product risk taking

John W. Mullins, David Forlani, Orville C. Walker Jr.
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Volume:
16
Year:
1999
Language:
english
DOI:
10.1016/s0737-6782(98)00060-5
File:
PDF, 467 KB
english, 1999
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