The effect of advertising format and means-end information...

The effect of advertising format and means-end information on consumer expectations for apples

Sara R. Jaeger, Halliday J.H. MacFie
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Volume:
12
Year:
2001
Language:
english
DOI:
10.1016/s0950-3293(00)00044-6
File:
PDF, 1.75 MB
english, 2001
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