A dynamic model of repeat purchase and brand switching...

Journal of Retailing and Consumer Services 1997 Vol. 4; Iss. 3

A dynamic model of repeat purchase and brand switching behavior in a consumer products category

Füsun F. Gönül, Kannan Srinivasan
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Volume:
4
Year:
1997
Language:
english
DOI:
10.1016/s0969-6989(96)00060-4
File:
PDF, 744 KB
english, 1997
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