Dove vs. Dior: Extending the Brand Extension...

Australasian Marketing Journal (AMJ) 2004 Vol. 12; Iss. 3

Dove vs. Dior: Extending the Brand Extension Decision-Making Process from Mass to Luxury

Francesca Dall’Olmo Riley, Wendy Lomax, Angela Blunden
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Volume:
12
Year:
2004
Language:
english
DOI:
10.1016/s1441-3582(04)70105-6
File:
PDF, 202 KB
english, 2004
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