Brand and Advertising Awareness: A Replication and Extension of a Known Empirical Generalisation
Jenni Romaniuk, Byron Sharp, Samantha Paech, Carl DriesenerVolume:
12
Year:
2004
Language:
english
DOI:
10.1016/s1441-3582(04)70107-x
File:
PDF, 304 KB
english, 2004