Language and Its Effects on Advertising Modality: The Case...

Australasian Marketing Journal (AMJ) 1999 Vol. 7; Iss. 2

Language and Its Effects on Advertising Modality: The Case of Chinese and English

Kineta Hung, Roger M. Heeler
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Volume:
7
Year:
1999
Language:
english
DOI:
10.1016/s1441-3582(99)70211-9
File:
PDF, 1.18 MB
english, 1999
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