Consumer Selection of E-Commerce Websites in a B2C...

IEEE Transactions on Systems Man and Cybernetics - Part A Systems and Humans 2009 Vol. 39; Iss. 4

Consumer Selection of E-Commerce Websites in a B2C Environment: A Discrete Decision Choice Model

Hangjung Zo, Ramamurthy, K.
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Volume:
39
Year:
2009
Language:
english
DOI:
10.1109/tsmca.2009.2018633
File:
PDF, 692 KB
english, 2009
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