Effects of age, need for cognition, and affective intensity...

Journal of Business Research 2011 Vol. 64; Iss. 1

Effects of age, need for cognition, and affective intensity on advertising effectiveness

Jane McKay-Nesbitt, Rajesh V. Manchanda, Malcolm C. Smith, Bruce A. Huhmann
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Volume:
64
Year:
2011
Language:
english
DOI:
10.1016/j.jbusres.2009.09.013
File:
PDF, 186 KB
english, 2011
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