Commentary—Identifying Social Influence: A Comment on...

Marketing Science 2011 / 03 Vol. 30; Iss. 2

Commentary—Identifying Social Influence: A Comment on Opinion Leadership and Social Contagion in New Product Diffusion

Aral, Sinan
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Volume:
30
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1100.0596
Date:
March, 2011
File:
PDF, 100 KB
english, 2011
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