Working the limits of method: the possibilities of critical...

Journal of Marketing Management 2009 / 9 Vol. 25; Iss. 7

Working the limits of method: the possibilities of critical reflexive practice in marketing and consumer research

Bettany, Shona, Woodruffe-Burton, Helen
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Volume:
25
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1362/026725709x471550
Date:
September, 2009
File:
PDF, 210 KB
english, 2009
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