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Are Consumers More Likely to Contribute Online Reviews for Hit or Niche Products?
Dellarocas, Chrysanthos, Gao, Guodong, Narayan, RituVolume:
27
Language:
english
Journal:
Journal of Management Information Systems
DOI:
10.2753/mis0742-1222270204
Date:
October, 2010
File:
PDF, 854 KB
english, 2010