Kraft Mayonnaise, Italy 1995 ‐ product tactics

Kraft Mayonnaise, Italy 1995 ‐ product tactics

Pratesi, Carlo Alberto
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Volume:
34
Language:
english
Journal:
Management Decision
DOI:
10.1108/00251749610128095
Date:
October, 1996
File:
PDF, 66 KB
english, 1996
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