![](/img/cover-not-exists.png)
Double the Units: How Increasing the Number of Advertisements while Keeping the Overall Duration of Commercial Breaks Constant Affects Radio Listeners
Potter, Robert F.Volume:
53
Language:
english
Journal:
Journal of Broadcasting & Electronic Media
DOI:
10.1080/08838150903332991
Date:
November, 2009
File:
PDF, 260 KB
english, 2009