People Who Claim to Be Opinion Leaders: Identifying Their...

People Who Claim to Be Opinion Leaders: Identifying Their Characteristics by Self-Report

Lawrence G. Corey
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Volume:
35
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1250457
Date:
October, 1971
File:
PDF, 1.03 MB
english, 1971
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