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Strategic and organisational determinants of sophistication in deployed sales force automation systems within three industry sectors in the UK
Donaldson, Bill, Lee, Jong-Ho, Wright, GeorgeVolume:
28
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257x.2012.691527
Date:
October, 2012
File:
PDF, 270 KB
english, 2012