Relationships among Research Design Choices and...

Journal of Marketing Research 1986 / 02 Vol. 23; Iss. 1

Relationships among Research Design Choices and Psychometric Properties of Rating Scales: A Meta-Analysis

J. Paul Peter and Gilbert A. Churchill, Jr.
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Volume:
23
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151771
Date:
February, 1986
File:
PDF, 381 KB
english, 1986
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