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Determinants of brand equity in cultural organizations: the case of an art exhibition
Camarero, Carmen, Garrido-Samaniego, Maria Jose, Vicente, EvaVolume:
32
Language:
english
Journal:
The Service Industries Journal
DOI:
10.1080/02642069.2011.567414
Date:
July, 2012
File:
PDF, 358 KB
english, 2012