Service personalization and loyalty

Journal of Services Marketing 2006 / 10 Vol. 20; Iss. 6

Service personalization and loyalty

Ball, Dwayne, Coelho, Pedro S., Vilares, Manuel J.
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Volume:
20
Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/08876040610691284
Date:
October, 2006
File:
PDF, 309 KB
english, 2006
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