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Brand origin recognition accuracy: its antecedents and consumers’ cognitive limitations
Samiee, Saeed, Shimp, Terence A, Sharma, SubhashVolume:
36
Language:
english
Journal:
Journal of International Business Studies
DOI:
10.1057/palgrave.jibs.8400145
Date:
July, 2005
File:
PDF, 193 KB
english, 2005