Calculating the Economic Value of Customers to an...

Australian Accounting Review 2001 Vol. 11; Iss. 23

Calculating the Economic Value of Customers to an Organisation

Paul Andon, Jane Baxter, Graham Bradley
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Volume:
11
Year:
2001
Language:
english
DOI:
10.1111/j.1835-2561.2001.tb00181.x
File:
PDF, 2.08 MB
english, 2001
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