Real Options in the Motion Picture Industry: Evidence from...

Contemporary Accounting Research 2011 Vol. 28; Iss. 5

Real Options in the Motion Picture Industry: Evidence from Film Marketing and Sequels

James Jianxin Gong, Wim A. Van der Stede, S. Mark Young
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Volume:
28
Year:
2011
Language:
english
DOI:
10.1111/j.1911-3846.2011.01086.x
File:
PDF, 163 KB
english, 2011
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