Measuring Linkage-Advertising Effects on Customer Behaviour...

Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration 1997 Vol. 14; Iss. 2

Measuring Linkage-Advertising Effects on Customer Behaviour and Net Revenue: Using Quasi-Experiments of Advertising Treatments with Novice and Experienced Product-Service Users

Arch G. Woodside, Randolph J. Trappey III, Roberta Macdonald
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Volume:
14
Year:
1997
Language:
english
DOI:
10.1111/j.1936-4490.1997.tb00131.x
File:
PDF, 1.26 MB
english, 1997
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