The Strategic Localization of Transnational Retailers: The...

The Strategic Localization of Transnational Retailers: The Case of Samsung-Tesco in South Korea

Neil M. Coe, Yong-Sook Lee
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Volume:
82
Year:
2006
Language:
english
DOI:
10.1111/j.1944-8287.2006.tb00288.x
File:
PDF, 1.09 MB
english, 2006
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