A new Brand for a New Category: Paint it Orange

Design Management Review 1999 Vol. 10; Iss. 1

A new Brand for a New Category: Paint it Orange

Doug Hamilton, Keith Kirby
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Volume:
10
Year:
1999
Language:
english
DOI:
10.1111/j.1948-7169.1999.tb00239.x
File:
PDF, 924 KB
english, 1999
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