Antecedents and consequences of consumers' comparative...

Journal of Business Research 2013 / 4 Vol. 66; Iss. 4

Antecedents and consequences of consumers' comparative value assessments across the relationship life cycle

Hansen, John D., Beitelspacher, Lauren Skinner, Deitz, George D.
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Volume:
66
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2011.11.006
Date:
April, 2013
File:
PDF, 244 KB
english, 2013
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