A neurocognitive approach to brand memory

Journal of Marketing Management 2010 / 12 Vol. 26; Iss. 13-14

A neurocognitive approach to brand memory

Ratnayake, Nilanthi, Broderick, Amanda J, Mitchell, Rachel L C
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Volume:
26
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257x.2010.522531
Date:
December, 2010
File:
PDF, 421 KB
english, 2010
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