A multiple‐item scale for measuring customer loyalty...

Journal of Services Marketing 2005 / 12 Vol. 19; Iss. 7

A multiple‐item scale for measuring customer loyalty development

McMullan, Rosalind
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Volume:
19
Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/08876040510625972
Date:
December, 2005
File:
PDF, 496 KB
english, 2005
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