Normalising green behaviours: A new approach to...

Journal of Marketing Management 2012 / 03 Vol. 28; Iss. 3-4

Normalising green behaviours: A new approach to sustainability marketing

Rettie, Ruth, Burchell, Kevin, Riley, Debra
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Volume:
28
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257x.2012.658840
Date:
March, 2012
File:
PDF, 259 KB
english, 2012
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