Dynamic Optimal Control Models in Advertising: Recent...

Management Science 1994 / 02 Vol. 40; Iss. 2

Dynamic Optimal Control Models in Advertising: Recent Developments

Gustav Feichtinger, Richard F. Hartl and Suresh P. Sethi
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Volume:
40
Language:
english
Journal:
Management Science
DOI:
10.2307/2632762
Date:
February, 1994
File:
PDF, 5.52 MB
english, 1994
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