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‘Meaningful marketing’: A process investigation of how consumers reward noninterruptive, nonpersuasive marketing communication
Puligadda, Sanjay, DelVecchio, Devon, Gilbreath, BobVolume:
20
Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2012.693121
Date:
September, 2014
File:
PDF, 244 KB
english, 2014