Processes of a case study methodology for postgraduate...

European Journal of Marketing 1998 / 10 Vol. 32; Iss. 9/10

Processes of a case study methodology for postgraduate research in marketing

Perry, Chad
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Volume:
32
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090569810232237
Date:
October, 1998
File:
PDF, 154 KB
english, 1998
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