Building and valuing global brands in the nonprofit sector

Building and valuing global brands in the nonprofit sector

Nathalie Laidler-Kylander, John A. Quelch, Bernard L. Simonin
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Volume:
17
Year:
2007
Language:
english
Pages:
25
DOI:
10.1002/nml.149
File:
PDF, 203 KB
english, 2007
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