Consumers' implicit theories about personality influence...

Journal of Consumer Psychology 2012 / 10 Vol. 22; Iss. 4

Consumers' implicit theories about personality influence their brand personality judgments

Mathur, Pragya, Jain, Shailendra P., Maheswaran, Durairaj
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Volume:
22
Language:
english
Journal:
Journal of Consumer Psychology
DOI:
10.1016/j.jcps.2012.01.005
Date:
October, 2012
File:
PDF, 283 KB
english, 2012
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