The impact of perceived crowding on consumers' store...

Journal of Marketing Management 2013 / 05 Vol. 29; Iss. 7-8

The impact of perceived crowding on consumers' store patronage intentions: Role of optimal stimulation level and shopping motivation

Mehta, Ritu, Sharma, Narendra K, Swami, Sanjeev
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Volume:
29
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257x.2012.729075
Date:
May, 2013
File:
PDF, 280 KB
english, 2013
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