Libraries in transition to a marketing orientation: are...

International Journal of Nonprofit and Voluntary Sector Marketing 2007 Vol. 12; Iss. 4

Libraries in transition to a marketing orientation: are librarians' attitudes a barrier?

Richard Parker, Carol Kaufman-Scarborough, Jon C. Parker
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Volume:
12
Year:
2007
Language:
english
Pages:
18
DOI:
10.1002/nvsm.295
File:
PDF, 195 KB
english, 2007
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