Use a Rabbit or a Rhino to Sell a Carrot? The Effect of...

Journal of Health Communication 2012 / 10 Vol. 17; Iss. 9

Use a Rabbit or a Rhino to Sell a Carrot? The Effect of Character–Product Congruence on Children's Liking of Healthy Foods

de Droog, Simone M., Buijzen, Moniek, Valkenburg, Patti M.
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Volume:
17
Language:
english
Journal:
Journal of Health Communication
DOI:
10.1080/10810730.2011.650833
Date:
October, 2012
File:
PDF, 168 KB
english, 2012
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