Developing New Personal Financial Products – Some Evidence...

Developing New Personal Financial Products – Some Evidence of the Role of Market Research

Davison, Heather, Watkins, Trevor, Wright, Mike
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Volume:
7
Language:
english
Journal:
International Journal of Bank Marketing
DOI:
10.1108/02652328910134563
Date:
January, 1989
File:
PDF, 717 KB
english, 1989
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