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What distinguishes the top performing new products in financial services
Robert G. Cooper, Christopher J. Easingwood, Scott Edgett, Elko J. Kleinschmidt, Chris StoreyVolume:
11
Year:
1994
Language:
english
DOI:
10.1016/0737-6782(94)90084-1
File:
PDF, 1.50 MB
english, 1994