What distinguishes the top performing new products in...

What distinguishes the top performing new products in financial services

Robert G. Cooper, Christopher J. Easingwood, Scott Edgett, Elko J. Kleinschmidt, Chris Storey
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Volume:
11
Year:
1994
Language:
english
DOI:
10.1016/0737-6782(94)90084-1
File:
PDF, 1.50 MB
english, 1994
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